We’re all in this together
In this health crisis that is touching everyone, we at Segafredo Zanetti® are just as concerned as you are about our families, our communities, our co-workers, and our customers. Independent operators and family owned businesses are a meaningful part of our business. Since we can’t physically be there for you, we have assembled this list of ideas and resources and two infographics to help you and your customers stay informed.
As always, our sales and marketing team is here for you and ready to help. Reach out to your sales representative or email us at marketing@segafredofs.com
9 Tips for Our Coffee Partners
We know everyone’s situation is different right now and what might work for one business, may not work for yours. One thing is certain though, coffee is a staple and part of people’s everyday routine. We’ve compiled a list of 9 coffee-related tips for responding to the market conditions created by the new coronavirus (and the disease it causes, COVID-19). Try one, or all of them, and let us know how it goes!
Reassure Diners of Food Safety
Outline what you and your staff are doing on your website, with inserts in your to-go bags and in a friendly way through your social media. Have baristas wear gloves and sanitize common touchpoints frequently throughout the day.
To-Go Carriers for Easy Delivery
If you’re offering single cups of coffee for delivery or to-go, double carriers offer security en route for hot and cold beverages.
Send a Coffee to a Friend
Encourage your customers to send their friends, co-workers, or a healthcare worker a cup of cheer! Create a bundle of your most popular pastry or dessert and a cup of coffee. Allow customers to add a note to the package!
Offer a Coffee Loyalty Card
Encourage frequent customers to purchase a Coffee Loyalty Card now that will get them a discount on coffee in the future.
Encourage repeat business
Put a coupon for a free drink or %off with next purchase in To-Go bags with a code redeemable by phone order.
Gift cards!
People are going to want to get out once they can, so you can encourage them to spend now for future use.
Social Media Ads
If you’ve never experimented with a targeted FaceBook or Instagram ad, now is the time. You can reach local people, who are interested in dining, and who are already online more than ever.
Capture Afternoon Sales
Are you missing out on coffee beverage revenue due to higher afternoon and evening traffic? Offer cold brew coffee on your lunch and dinner delivery and to-go menus. Consumption of cold coffee beverages rises throughout the day!
Offer a Weekend Brunch
Create a limited menu for the weekends that includes family style dishes, bulk coffee, and cocktail mixers.
We’re here to help!
Need help developing your coffee to-go or delivery program?
Reach out to us at marketing@segafredofs.com
Two Infographics for You!
Brewing Opportunity Infographic
Coffee Program Infographic
Government Resources
The Coronavirus Aid, Relief, and Economic Security Act (“CARES Act”) has a range of initiatives to help businesses and individuals.
Click to download any of these three helpful guides.
Emergency loans small business guide & checklist
Guide to the employee retention tax credit
Guide to SBA’s economic injury disaster loans
The latest resources, guidance and insights to protect American businesses, workers and families, including these pdfs and more can be found at the US Chamber of Commerce website.
Foodservice Resources
Several foodservice organizations have created resource and news pages, featuring current news and best practices and loan and grant information.
Nation’s Restaurant News COVID-19 Coverage
Eater’s COVID-19 Coverage
National Restaurant Association COVID-19 coverage and resources
Includes their COVID-19 Guidance and Resources by State
Restaurant Business’s COVID-19 coverage
Consumer Research
Providing food insights, research, and trend information into the foodservice industry, Datassential has started a Food & Coronavirus Webinar Series every Friday, diving into key topics with a lineup of special guests.
They also have a newsletter and a series of reports, all available for free.
Coffee Industry Resources
Sign up with any and all in your area so you can reach as many diners as possible.
Several delivery apps are also offering resources and support to their operators during this time.
The National Coffee Association USA has been representing companies from across the industry for over 100 years. They have a Covid-19 Resource Center to provide the most up-to-date information tailored for the coffee industry.
The Specialty Coffee Association has gathered together a resource page.
Delivery Apps
Sign up with any and all in your area so you can reach as many diners as possible.
Several delivery apps are also offering resources and support to their operators during this time.
Click these links for more information
We’ll see you soon! Stay Safe & Take Care
