With vaccines in wide distribution and the end in sight for consumers and foodservice operators alike, we are starting to see what trends and habits will stay with us. One we’re watching is functional foods and beverages, especially around immunity.
Fast facts about functional beverages
- 65% say they are ore likely to consider drinking functional beverages post-Covid
- 51% wish immunity-boosting foods and ingredients were available at their favorite restaurants
- more than 2 in 5 consumers are very or extremely intereted in functional beverages and 80% are at least somewhat interested
Source: Datassential, 2021
Specialty Drink of the Month:
Caramel Turmeric Cold Brew
Turmeric is a superstar of functional ingredient world, especially when it comes to giving the immune system a boost. It’s now the top selling herbal ingredient in the natural space! Turmeric has a naturally warm spicy profile with some bitter notes, and is best paired with a little sweetness like the caramel, which brings a creamy sweetness. Caramel is also one of the top flavors in coffee-based beverages, so it’s a winner in any pairing – and especially when introducing a less-familiar flavor like turmeric. The cold brew itself is mild, so it will take on these flavors beautifully. If you wanted to up the antioxidant and immunity profile even more, try adding a touch of ginger or cinnamon to the mix.
For more cold brew drink ideas and recipes, click here.