Stay ahead of the curve.
Cold is the future of coffee! Cold coffee beverages are already a dominant share of Starbucks’ total beverage sales, at 74%. Innovation around cold coffee and cold brew is driving the business for major players in the coffee category, and the key to traffic and sales.
Diversify your dayparts.
More remote work means more demand for coffee outside of typical morning hours, and coffee drinks are seen as an “affordable treat” by 72% of remote workers.
Build sales volume with a high-value offering.
62% of remote workers say it’s “worth paying more” for cold brew over iced coffee – providing a valuable opportunity to boost your margins with a consistent, low-labor item.
Invest in your future customer.
Younger demographics like Gen Z and Millennials are the driving force for cold brew. Winning their business and loyalty now earns you dividends into the future as their buying power increases.
Easy innovation to differentiate your concept.
With a mild, smooth flavor profile, cold brew makes a great platform for innovation. Go sweet, bold and indulgent for younger customers, and lean into functional trends like matcha or golden milk for Gen X and Millennials. Plant-based milks are a great match for cold brew too, from oat to almond and coconut.
Specialty Drink of the Month:
Blondie Brownie Cold Brew
Since Cold Brew drinks tend to be purchased as afternoon “treats,” leaning into playful indulgence is always a smart move. This simple build scores captures the comfort-food appeal of a classic blondie, with caramel and butter notes and white chocolate sweetness. Stir it together in front of the guest for a bit of showmanship, or pre-batch it for speed of service.
Subbing in oat milk makes an excellent dairy-free version, and coconut cream or coconut milk would be delicious, too.
Recommended Blend: As with all our cold brew recipes, we recommend our Brilliante® blend for an ultra-smooth cold brew experience. Brew it yourself or get it RTD in our 2-gallon bag-in-box.
For a quick primer on how to incorporate cold brew into your operation, click here.
For more cold brew drink ideas and recipes, click here.