5 great reasons to celebrate cold brew

1

Stay ahead of the curve.
Cold is the future of coffee! Cold coffee beverages are already a dominant share of Starbucks’ total beverage sales, at 74%. Innovation around cold coffee and cold brew is driving the business for major players in the coffee category, and the key to traffic and sales.

2

Diversify your dayparts.
More remote work means more demand for coffee outside of typical morning hours, and coffee drinks are seen as an “affordable treat” by 72% of remote workers.

3

Build sales volume with a high-value offering.
62% of remote workers say it’s “worth paying more” for cold brew over iced coffee – providing a valuable opportunity to boost your margins with a consistent, low-labor item.

4

Invest in your future customer.
Younger demographics like Gen Z and Millennials are the driving force for cold brew. Winning their business and loyalty now earns you dividends into the future as their buying power increases.

5

Easy innovation to differentiate your concept.
With a mild, smooth flavor profile, cold brew makes a great platform for innovation. Go sweet, bold and indulgent for younger customers, and lean into functional trends like matcha or golden milk for Gen X and Millennials. Plant-based milks are a great match for cold brew too, from oat to almond and coconut.

Specialty Drink of the Month:

Blondie Brownie Cold Brew

Since Cold Brew drinks tend to be purchased as afternoon “treats,” leaning into playful indulgence is always a smart move. This simple build scores captures the comfort-food appeal of a classic blondie, with caramel and butter notes and white chocolate sweetness. Stir it together in front of the guest for a bit of showmanship, or pre-batch it for speed of service.

Click for Recipe PDF

Operations Notes:

Subbing in oat milk makes an excellent dairy-free version, and coconut cream or coconut milk would be delicious, too.

Recommended Blend: As with all our cold brew recipes, we recommend our Brilliante^® blend for an ultra-smooth cold brew experience. Brew it yourself or get it RTD in our 2-gallon bag-in-box.

For a quick primer on how to incorporate cold brew into your operation, click here.

For more cold brew drink ideas and recipes, click here.